Project 02

DIRECTOR / RYAN NEEDLE AD / RICK NEEDLE

Welcome to Project 2, we headed over to West Herr to create a heartfelt film and share the story of a employee that is retiring. This employee has a strong customer base where the goal of the video was to announce his retirement and direct existing customers to the 2 new great salesmen. Hearing about this story of the employee we knew we had to leave customers on a good note in doing so leaving this video engaging, fun, but also inviting. We found to use a color science to match these vibes and B-Roll that will ensure trust in the company despite his retirement. We created one long form video to send to clients VIA email blast, and one vertical social media with a CTA to the long form video.

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