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  • Writer's pictureRyan Needle

How Video Advertising Helps Syracuse Businesses Grow: Stats and Strategies

As the world becomes more and more digitized, video advertising has emerged as a powerful tool for businesses looking to reach and engage their target audience. Syracuse, New York, with its thriving economy and diverse range of industries, is no exception. In this blog post, we'll explore the reasons why video advertising is so effective, provide some stats to back up our claims, and offer some tips on how Syracuse businesses can leverage this tool to grow their brand.



Why is Video Advertising So Effective?

There are many reasons why video advertising is such a powerful tool for marketers. Here are just a few:

  1. Attention-Grabbing: Video ads are more likely to capture viewers' attention than static ads. According to a study by Wyzowl, 84% of people say they've been convinced to buy a product or service by watching a brand's video.

  2. Emotional Connection: Video is a great way to create an emotional connection with your audience. By combining visuals, music, and storytelling, you can convey your brand's personality and values in a way that resonates with your target audience.

  3. Shareability: Video content is highly shareable, which can help your brand reach a wider audience. According to Wordstream, social video generates 1,200% more shares than text and images combined.

  4. Increased Conversions: Video ads can be a powerful driver of conversions. According to Hubspot, including video on a landing page can increase conversions by 80%.

Stats on Video Advertising

If you're not already convinced of the power of video advertising, consider these stats:

  • Online video now accounts for 80% of all internet traffic (Cisco)

  • By 2022, online videos will make up more than 82% of all consumer internet traffic (Cisco)

  • Video ads have an average click-through rate (CTR) of 1.84%, higher than any other digital ad format (Business Insider)

  • Marketers who use video grow revenue 49% faster than those who don't (Aberdeen Group)

  • Video on a landing page can increase conversions by 80% or more (Hubspot)

  • Social video generates 1,200% more shares than text and images combined (Wordstream)

  • 90% of consumers say video helps them make buying decisions (Forbes)

How Syracuse Businesses Can Leverage Video Advertising

Now that you know why video advertising is so effective and have seen some stats to back up these claims, here are some tips on how Syracuse businesses can leverage this tool:

  1. Know Your Audience: Before you create any video content, make sure you understand your target audience. What are their pain points? What kind of content do they enjoy watching? Use this information to create videos that will resonate with your target audience.

  2. Keep it Short and Sweet: Attention spans are short, so keep your videos short and to the point. According to Wistia, videos that are two minutes or less have the highest engagement rates.

  3. Tell a Story: Use video to tell a compelling story about your brand. What makes you unique? Why should customers choose you over your competitors? By telling a story, you'll create an emotional connection with your audience.

  4. Leverage Social Media: Social media platforms like Facebook, Instagram, and Twitter are great places to share your video content. Make sure you optimize your videos for each platform and include calls to action to drive engagement.

  5. Work with a Professional: If you want to create high-quality video content that will help your brand stand out, consider working with a professional video production company like Needle Media Studios. They can help you create videos that look and feel professional and will resonate with your target audience.

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